Starting a ServiceMaster Clean Franchise

The ServiceMaster name is recognized around the world. When you invest in a ServiceMaster Clean franchise, there's comfort in knowing you have instant brand recognition and the support of a company with more than 60 years in the business.

About ServiceMaster Clean Franchises

ServiceMaster was founded in 1947 and began franchising in 1952. The company has grown to nearly 5,000 locations, and it is now a Fortune 500 company. ServiceMaster has consistently been recognized by as one of the country's top home-based and low-cost franchises.

ServiceMaster Clean is part of a family of well-known ServiceMaster brands that includes Merry Maids, Terminex and TruGreen. Within the ServiceMaster Clean brand, there are three different franchise opportunities:

  • Janitorial services - Commercial cleaning for office buildings, retail centers or similar institutions on a daily, weekly or monthly basis.
  • Floor care - Residential and commercial carpet, upholstery and hard surface cleaning.
  • Disaster restoration - Emergency cleaning and debris removal for residential or commercial buildings damaged by fire, water or smoke.

ServiceMaster Clean requires at least three employees to operate a franchise. Franchisees must be hands-on owners; no absentee ownership is allowed. ServiceMaster Clean also offers conversion opportunities for people currently operating a cleaning or janitorial service who want to adopt the ServiceMaster name.

Cost to Start a ServiceMaster Clean Franchise

The total investment required to start a ServiceMaster Clean franchise, as of 2012, ranged from $47,860 to $168,921, according to The price varies based on the type of license and franchise location. Ongoing royalties range from 4 percent to 7 percent.

Franchisees are required to have a net worth of $50,000 to $75,000 and liquid cash of $15,000 to $20,000. The initial franchise fee ranges from $24,900 to $67,000, according to However, ServiceMaster Clean does offer several low downpayment options:

  • The janitorial service requires a minimum downpayment of $8,380, plus working capital.
  • Floor care requires at least $9,360 down, plus working capital.
  • Disaster restoration requires $23,300, plus working capital.

Financing is available for the initial franchise fee, start-up equipment and vehicles. ServiceMaster Clean also offers discounts for women, minorities and veterans.

Author: Ashley Smith

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